In this series, I’ve been discussing some of the differentiation factors you can use to build unique value into your product while you’re planning your go-to-market strategy. Some of the factors I’ve discussed are not as strong as others. Using ‘your people’ as the primary differentiator for your...
In a previous post I began to discuss the components of crafting a unique value proposition for your SaaS company and why it’s so important to craft this before you start spending money building your next great idea. As I previously mentioned, there are so many people who ‘think’ they have a great...
Unique value proposition (UVP) or unique selling proposition is often thought of as a phrase created by your marketing department. Creatives and copywriters get together, read all your existing marketing collateral, then do their best to synthesize all of that into a sentence, a few bullet points...
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