In this series we’ve been discussing a number of ways to build unique value into your product. We’ve examined both the peaks and the valleys of this process and now it’s time to start filling in the gaps. Much like your sales process, we have to work on smaller projects in between the whales....
In this series, I’ve been discussing some of the differentiation factors you can use to build unique value into your product while you’re planning your go-to-market strategy. Some of the factors I’ve discussed are not as strong as others. Using ‘your people’ as the primary differentiator for your...
In a previous post I began to discuss the components of crafting a unique value proposition for your SaaS company and why it’s so important to craft this before you start spending money building your next great idea. As I previously mentioned, there are so many people who ‘think’ they have a great...
Unique value proposition (UVP) or unique selling proposition is often thought of as a phrase created by your marketing department. Creatives and copywriters get together, read all your existing marketing collateral, then do their best to synthesize all of that into a sentence, a few bullet points...
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