[powerpress] Kevin Tolva is a senior management consultant with Kenway Consulting in Chicago, Illinois. He focuses on developing, and implementing leading edge solutions that take advantage of critical business opportunities. Kevin’s true passion is agile development methodologies and is a...
Once you get the hang of it, prioritizing features can be a fairly painless process. If you’ve already received high level direction from your management team and are getting consistent feedback from your customers on what they would like to see in the product using a scoring method works...
In a recent podcast interview with Jen Spencer from Smart Bug Media, we had a great conversation about inbound marketing and how it has shifted the power away from the salesperson and into the hands of customers. During our discussion we talked about personas and how creating them was a...
In this series we’ve been discussing a number of ways to build unique value into your product. We’ve examined both the peaks and the valleys of this process and now it’s time to start filling in the gaps. Much like your sales process, we have to work on smaller projects in between the whales....
In this series, I’ve been discussing some of the differentiation factors you can use to build unique value into your product while you’re planning your go-to-market strategy. Some of the factors I’ve discussed are not as strong as others. Using ‘your people’ as the primary differentiator for your...
Unique value proposition (UVP) or unique selling proposition is often thought of as a phrase created by your marketing department. Creatives and copywriters get together, read all your existing marketing collateral, then do their best to synthesize all of that into a sentence, a few bullet points...
I was having a conversation with a good friend a few weeks ago—a friend who has significant experience with UX & UI design and who is also in the process of building a start-up. She explained that they were planning on launching web application and would then start work on a native app as soon...
Since June 1st of this year a truly childlike quality, the likes of which I haven’t felt in years, has overtaken me. Having just wrapped up one of the most difficult and challenging years of my professional career, in mid-May I had the amazing opportunity to spend a few days doing some deep...
The SaaS Field Manual Studio has been in major reconstruction these past few weekends. Cleaning, new equipment, new software, new tools, and lots of new and exciting guests booked on the roster. I haven’t been this excited in years and I can’t wait to start letting y’all in on...
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