[powerpress] Jen Spencer is the Vice President of Sales & Marketing for SmartBug Media, a leading growth marketing agency in inbound marketing, digital strategy, design, marketing automation, and PR, that assists businesses in generating leads, increasing awareness, and building brand...
[powerpress] Mike Allton is an award-winning blogger, speaker, and author at The Social Media Hat, and Brand Evangelist at Agorapulse where he strengthens relationships with social media educators, influencers and agencies. In this episode Shane and Mike discuss the basics you’ll need to...
In a recent podcast interview with Jen Spencer from Smart Bug Media, we had a great conversation about inbound marketing and how it has shifted the power away from the salesperson and into the hands of customers. During our discussion we talked about personas and how creating them was a...
In this series we’ve been discussing a number of ways to build unique value into your product. We’ve examined both the peaks and the valleys of this process and now it’s time to start filling in the gaps. Much like your sales process, we have to work on smaller projects in between the whales....
Unique value proposition (UVP) or unique selling proposition is often thought of as a phrase created by your marketing department. Creatives and copywriters get together, read all your existing marketing collateral, then do their best to synthesize all of that into a sentence, a few bullet points...
I was having a conversation with a good friend a few weeks ago—a friend who has significant experience with UX & UI design and who is also in the process of building a start-up. She explained that they were planning on launching web application and would then start work on a native app as soon...
Since June 1st of this year a truly childlike quality, the likes of which I haven’t felt in years, has overtaken me. Having just wrapped up one of the most difficult and challenging years of my professional career, in mid-May I had the amazing opportunity to spend a few days doing some deep...
The SaaS Field Manual Studio has been in major reconstruction these past few weekends. Cleaning, new equipment, new software, new tools, and lots of new and exciting guests booked on the roster. I haven’t been this excited in years and I can’t wait to start letting y’all in on...
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