Decision Matrix Template When you have lots of stakeholders trying to make complex decisions based on many factors it’s almost impossible to find consensus. A decision matrix is a tool that helps turn subjective feedback into objective feedback and ensure each stakeholder has their say. This Excel...
Once you get the hang of it, prioritizing features can be a fairly painless process. If you’ve already received high level direction from your management team and are getting consistent feedback from your customers on what they would like to see in the product using a scoring method works...
As leaders and entrepreneurs we frequently find ourselves lying awake at night dreaming of our next big idea, strategizing our next product initiative, or far too often, ruminating on our struggles. If our brain is a charging device and our body is a battery just imagine the electricity...
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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin nec eleifend lectus. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam erat volutpat. Cras eu lectus non ligula pellentesque convallis. In bibendum dolor lorem, et varius est maximus eget. Maecenas tristique at felis in...
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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin nec eleifend lectus. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam erat volutpat. Cras eu lectus non ligula pellentesque convallis. In bibendum dolor lorem, et varius est maximus eget. Maecenas tristique at felis in...
In a recent podcast interview with Jen Spencer from Smart Bug Media, we had a great conversation about inbound marketing and how it has shifted the power away from the salesperson and into the hands of customers. During our discussion we talked about personas and how creating them was a...
In this series we’ve been discussing a number of ways to build unique value into your product. We’ve examined both the peaks and the valleys of this process and now it’s time to start filling in the gaps. Much like your sales process, we have to work on smaller projects in between the whales....
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin nec eleifend lectus. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam erat volutpat. Cras eu lectus non ligula pellentesque convallis. In bibendum dolor lorem, et varius est maximus eget. Maecenas tristique at felis in...
In this series, I’ve been discussing some of the differentiation factors you can use to build unique value into your product while you’re planning your go-to-market strategy. Some of the factors I’ve discussed are not as strong as others. Using ‘your people’ as the primary differentiator for your...
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