Product Founder's Journey

The Product Founder’s Journey is a first-of-its-kind online training program that integrates wisdom and best practices for startups and the humans that build them.

Launch! Workshops

The Software Field Manual offers a variety of in-person and online training courses and workshops to help founders get from Idea to MVP.

Online Training

Our online training program is designed specifically to uncover many of the “unknown unknowns” of launching your first startup.

Local Workshops

Our local one- and two-day workshops are perfect for co-working spaces, innovation communities, coding bootcamps, and more!

Product Founder's Journey Framework

The Product Founder’s Journey Framework ebook is a comprehensive overview of the PFJ : Core and Operations curriculum. This guide details the most important items every founder will need to know before they start and launch their first company.

Trickle-Down Mindfulness

The goal of the Software Field Manual is to introduce the concepts of self-care and mindfulness within the highest levels of every startup we work with. We truly believe that if these qualities can be embedded in a company’s culture, then every employee will live and perform and their highest potential with fulfillment and happiness. 

We Serve Early-Stage Founders

Our primary focus is serving early-stage founders and companies generating less than $1M in annual recurring revenue.


The Product Founder’s Journey : Core curriculum has been specifically designed to help new founders get from idea to MVP without wasting unecessary time, energy and money. 


The Product Founder’s Journey : Operations curriculum gives founders an operational framework and checklist to begin building their business to grow and scale. 


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