Our online training program is designed specifically to uncover many of the “unknown unknowns” of launching your first startup.
Our local one- and two-day workshops are perfect for co-working spaces, innovation communities, coding bootcamps, and more!
Product Founder's Journey Framework
The Product Founder’s Journey Framework ebook is a comprehensive overview of the PFJ : Core and Operations curriculum. This guide details the most important items every founder will need to know before they start and launch their first company.
The goal of the Software Field Manual is to introduce the concepts of self-care and mindfulness within the highest levels of every startup we work with. We truly believe that if these qualities can be embedded in a company’s culture, then every employee will live and perform and their highest potential with fulfillment and happiness.
We Serve Early-Stage Founders
Our primary focus is serving early-stage founders and companies generating less than $1M in annual recurring revenue.
The Product Founder’s Journey : Core curriculum has been specifically designed to help new founders get from idea to MVP without wasting unecessary time, energy and money.
The Product Founder’s Journey : Operations curriculum gives founders an operational framework and checklist to begin building their business to grow and scale.
Check out the latest from our blog:
The PFJ Founder Self-Assessment is a detailed worksheet that will help you discover the underlying feelings and motives that are driving you to launch your own company. The assessment is divided into four sections: Personalities and Incentives, Personal Priorities,...
Kevin Tolva is a senior management consultant with Kenway Consulting in Chicago, Illinois. He focuses on developing, and implementing leading edge solutions that take advantage of critical business opportunities. Kevin's true passion is agile development...
Tim J. Dean is founder of Coaching Dean, a global certified coach, recognized trainer and sought after keynote speaker with a passion for empowering others to realize their full potential. A published author and motivational speaker, Tim also possesses...
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